In deep contrast to journaling your private feelings, thoughts and experiences, blogging is meant to be an overtly public activity. Of course, there are people who share a lot more than I would on my personal blog, but they do it knowing full-well that someone will see their site (and even hope they’ll get great exposure from the controversy of the overshare), take interest, and become a regular reader.
Exposure is the name of the game when creating a blog, and search engines are a significant supplier of website traffic.
In order to get the most out of your hard work creating content for the world to see, there are some ways to make sure you’re squeezing as much SEO juice out of your WordPress website as possible.
Focus, focus, focus
Define the topic of your post, and stick to it. If you think about conversations you’ve had in the past, an interaction that trails off is typically much less interesting and engaging. It’s also hard to align authority with a speaker whose monologue with an audience has a confusing message. Pick a topic, focus in, and write your entire post with the intention of relating to that particular topic.
Be real, yo!
Search engines employ engineers who toil all day long to determine authenticity of content. Presumably you’re writing to attract visitors to take an eventual action as a result of reading your content. Let them experience who you are as a person, author and personality. Being authentic means using your literary voice, and having a conversation with a reader as if you were standing with them in person.
Understand and implement entities
In a presentation at Pressnomics 2015, Danny Sullivan discussed the importance of entity search, and how search engines are starting to care more about who and what, and less about exact-match search results. Adding location, author, or other schema data is super helpful for search engines when they’re attempting to understand your website. Use the hidden code of schema.org (a standard established by major search engines) to boost your search results. In fact, Google cares so much about structured data it includes a tool to check your site for proper schema.org data using Google Webmaster Tools.
People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break.
Get a plugin
There are plenty of plugins for WordPress that help guide a user to SEO nirvana. Plugins help suggest changes to article copy and augment the code of your theme to make it more SEO friendly. Two of the most popular SEO plugins are WordPress SEO by Yoast and All-in-one SEO Pack. For a non-WordPress resource, check out moz.org, the authority in SEO news.
Once you’ve implemented everything in this article, hit me up for more advice! Leave a comment or zap a message over to @ifyouwillit on Twitter.
Also published on Medium.