Use click-to-call to attract more customers to your small business

4 min read
Michele de Boucaud

There is an ocean of customers out there just waiting to be reeled in. Do you possess all the necessary tools to catch them? As a small business owner, of course you know that your website is vital in your quest to attract new customers. What if I told you that IF you aren’t offering your customers a specific feature on your website, you might be missing out on most of the mobile customers looking for your services? It’s true. And that feature is click-to-call.

Click-to-call — a must-have feature for small businesses

According to Google, 47 percent of people searching the internet say that if a business doesn’t have click-to-call, they are more likely to explore other brands. And they go on to say that more than half of the customers searching the internet report they always (or frequently) require this to be an option on websites that they are using. But what is click-to-call?

Click-to-call is a link on your website with your phone number so that when you click, it dials the number.

This enables the customer to speak to someone directly, which humanizes your business and wins their loyalty. Instead of filling out a form on website and hoping for a response, they get their questions and concerns immediately answered by a real person.

What does this mean for your small business?

Calls to businesses are 10 to 15 times more likely to generate a successful sale or follow-up activity than digital form submissions, and are also more efficient in generating revenue for your business. Most of the time, your customers are looking for a connection and immediate answers to their questions. If they seek and find their answers elsewhere, that’s where their loyalty will land.

According to one advertising and marketing firm, BIA/Kelsey, due to the mass adoption of mobile phones, calls to businesses is on the rise and is expected to reach 169 billion by 2020. That’s a lot of potential sales calls!

Strong communication is key

Voice communication will need to become a top priority for small businesses. Each communication must be a positive experience that starts with the consumer being able to easily find the phone number and receive quality, positive customer service. Nearly 89 percent of companies say they compete on the basis of customer experience.

Personalized experience

Speaking to another person creates a personalized experience that you, or the customer service representative, can capitalize on. Once you get to know your customers well, you can develop the most effective ads and create personalized customer experiences, which in turn increases customer loyalty.

Calls on your time

Click-to-call allows you to decide when to accept a call, since you set up your own available business hours, which helps you to become more efficient and productive during the hours your business is “open.” Plus, you’ll come across as professional when you answer your own dedicated business line.

In a survey conducted by SurveyMonkey, 89 percent of respondents said they were more likely to trust a business if they answer the phone in a professional manner.

Impressions matter. Setting the right one with a click-to-call feature could make all the difference.

Still not convinced?

You work hard to make your business succeed. You don’t want to miss out on new customers simply because you don't have a click-to-call feature enabled. Not convinced it’s useful? Try this. Grab your smartphone. Do a quick search on a popular store or business in your area. Select their website link, and you will likely see the click-to-call phone feature activated on their site.

You should do the same on your website — it’s super easy and pays immediate dividends.

Without the click-to-call visibility, your business could be losing out on a piece of pie that collectively generates more than $1 trillion in commerce — the conversation market. Don’t let other competitors capitalize on your potential business simply because you haven’t activated this feature.

Reel them in with SmartLine

Your customers will be more inclined to use your services if they know professional help is waiting at the click of a button. GoDaddy’s SmartLine allows your customers the flexibility of getting in touch with you when they need to. There are a lot of customer “fish” in the sea, so reel them in by offering them a direct SmartLine to your small business!

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