4 steps to use social media to attract new customers to your salon or spa

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Are you using social media to attract new customers to your salon or spa? Almost 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent of marketers say social media has increased traffic, according to Small Business Trends.

You can see why it’s important that your spa or salon have the right social media strategy to stand out among the crowd and attract new customers. But, how do you know your strategy is the right strategy?

4 steps to attract new customer customers using social media

Here are four key steps that salons and spas can take to make sure their social media pages are groomed and ready to connect with new customers.

  1. Define your unique voice online.

  2. Vary your content.

  3. Share positive customer testimonials.

  4. Use relevant hashtags.

Read on to learn more about each step.

1. Define your unique voice online

To attract new customers, you first have to define the unique voice and personality of your salon. Then, think about how that voice can tell the story of your brand.

Are you a luxurious and elegant spa? Do you run an edgy and eclectic hair salon? Are you the best place to get a quick mani-pedi?

Tell the story of what makes you you!


Next, you want to identify your audience. Who is your typical customer? How do you want them to feel when they see your content or enter your salon? What would they like to see in their feeds? What kind of content would they share with their friends and followers?

This is the foundation of your brand, and it will guide how you communicate and what you post.

Your social media pages are where you can make a first impression with potential customers researching your business online, so they need to look as flawless and stylish as your customers do after leaving your salon.

Next, it’s important to make sure that all of your profiles are consistent.

Profile picture

Add a visually compelling profile picture and cover photo on each platform. Consider using the same profile photo (which can be your logo) for all of your platforms to keep your branding consistent and recognizable.

Related: Social media image sizes: The 2018 cheat sheet

Contact info

Review all of your important information like phone number, hours and address and make sure everything is current.

Related: Why it’s time to revisit and revamp your website contact page

Business description

Update your business description. You want your description to tell your future customers what they can expect when they visit you for a weekly blowout, refreshing facial or rejuvenating massage. Be succinct, compelling and don’t be afraid to show off your salon’s personality.

After you’ve established how you’re going to present your business online, it’s time to post engaging content on Facebook, Twitter and Instagram.

Related: A beginner’s guide for social media

2. Vary your content

If you’re familiar with social media, but your content isn’t getting a lot of interaction from your current and potential customers, start mixing things up. Through trial and error, your posting strategy will evolve, and you’ll be able to keep your social media content fresh to attract new customers to your salon. When you’re thinking of your strategy, think: lather, rinse, repeat!

Try posting photos of your clients looking glamorous after coming to see your amazing staff, like Page Boy Salon in Athens, Ga.:

Showcase your expert services, like Washington, D.C.’s, Immortal Beloved does in this Instagram post:

Have you tried posting before and after photos like Robert Stuart Salon in New York City?

Try posting photos of the fabulous products you have in house, like New York’s LZ Nail & Spa did in this tweet :

Get inspired by this product post from Eden Day Spa and Salon in Pennsylvania on Twitter:

Find creative ways to post promotions you’re running like Bella Rose Day Spa of Stuart, Fla., did on Instagram:

Try tweeting out some trivia questions or educational tips like KUR Health Spa of Charlotte, N.C., in this tweet:

You can see how posting this kind of varied and engaging content across your social media pages will help build relationships with your audience to attract new customers to your spa or salon. Your content has the power to get loyal fans and new customers excited to book their next appointment with you and recommend your salon to their friends!

3. Share positive customer testimonials

Your social media and review sites are the first places new customers visit and research before they book an appointment with you, and they’re looking to see what other customers think of your business. In fact, 90 percent of consumers say that online reviews influence their purchasing decisions. So, use these platforms to showcase what your happy customers are saying about you.

The best way to do that is to find great reviews and amplify them.


You can use sites like Canva to make quick graphics with the text from a customer review, or just copy and paste the text from a great review. Just remember: adding a visual element can increase engagement and interaction with your post. And if you post a review, be sure to credit the reviewer and mention the source of the review. You can also say how grateful you were to that customer for sharing their experience in the caption of that post.

Here’s an example of a customer testimonial amplified on Instagram by Spa Essence Retreat in Stuart, Fla.:


View this post on Instagram


We love hearing how we helped our customers’ relax and rejuvenate. Tell us about your experience on Yelp!

A post shared by Spa Essence Retreat (@spaessenceretreat) on

Consumers trust reviews more than personal recommendations, so the more you show off your positive reviews, the more likely you are to attract new customers in the door who are looking to give your business a try.

4. Use relevant hashtags

Using relevant hashtags on your Instagram posts and tweets is a great way to get new eyes on your content and spread brand awareness to attract new customers.

By adding hashtags to your caption that relate to your city, services or industry, you’re making it easier for users to find your brand.

Anyone on these platforms searching for a hashtag you’ve used in your post or similar keywords could be directed to your page, which can help you make connections with consumers who are not only in your local area, but all over the country as well.

This salon, Wild Orchid in Austin, Texas, used some local hashtags to attract new customers in their city and other hashtags to highlight their specialties and show off their personality. They’re covering all of their bases to try to attract users searching for hair-spiration on Instagram:

Hashtags like these help to increase the reach of your posts to get you in front of potential new customers.

Pro tip: Use a period and hit enter to keep the hashtags out of the main caption, and don’t overdo it! Limit yourself to 10 hashtags to avoid distracting from the message of your post.

Attract new customers

Take these steps to express your unique personality and post exciting, varied content, and you’ll be sure get your salon’s pages looking their very best to attract new customers and bring back loyal fans again and again.

Editor’s note: Spend more time focusing on your clients and less time on social media. The experts at GoDaddy Social will take care of your social strategy, so you can turn a one-time fan into a return customer.