Most companies see the value in boosting revenue by engaging directly with prospective customers, and email marketing is often touted as an effective means of doing so. However, it can also seem like an arcane and time-consuming strategy to invest in. The solution to this impasse? An autoresponder email campaign.
For example, you can set autoresponder emails to be sent out to new subscribers on a periodic basis. Once you have your autoresponders up and running, you can enjoy the benefits of email marketing with very little time required.
In this post, we provide four essential steps for creating your own periodic autoresponder email campaign. With only a modest upfront investment, you can reap the rewards of your automated campaign long term. Let’s get started!
How to create a killer autoresponder email campaign
Choose your platform.
Decide on your goals and strategy.
Plan out and draft your email chain.
Make sure your content is optimized for conversions.
Let’s explore each of these steps in more detail.
1. Choose your platform.
First things first — you’ll need to choose a suitable email marketing platform. There are lots of options to choose from, including GoDaddy’s own platform, GoDaddy Email Marketing.
Pro tip: Pay close attention to the details of different plans when you’re choosing a platform. Autoresponder functionality might not be available at all plan levels.
Once you’ve settled on a solution, you’ll need to familiarize yourself with its ins and outs. Keep in mind that each marketing platform uses different terminology.
Editor’s note: Want to unleash the full potential of your email marketing campaign? Check out our free email marketing guide to learn more.
2. Decide on your goals and strategy.
Before we go any further, you must nail down your goals and strategy. In this context, we’re referring to the end result you’d like to achieve with your autoresponder and the methods you’ll use to get there.
It might be less glamorous than diving straight in, but having solid goals and a predetermined strategy can help anchor your decision making, and they will serve as a guide when you begin to draft your email series (more on this in step three).
Each scenario is unique, but there are a few typical goals you might want to pursue, such as:
- Orienting new users via a welcome sequence of emails
- Attracting new subscribers and customers
- Creating an automated sales funnel
Decide which of these objectives speaks to you. Chances are, you’ll pick more than one. Once you know your primary goals, the strategy you use to get there will depend heavily on your own needs, industry and budget. However, keep in mind that maintaining consistent branding is key across the board.
3. Plan out and draft your email chain.
Planning out the emails you will send is just as vital as having a solid overall strategy for your autoresponder email campaign. A plan provides a roadmap for your autoresponder and can help anchor your decisions just as it does when you’re setting goals.
It’s possible to become overwhelmed with this step, given its potential complexity and the fact that it depends so much on your business’s particular needs. However, following a few key steps will help you work your way through this task in no time:
- Take a piece of paper (or use whatever writing medium you prefer) and note your goal and strategy at the top.
- Decide on an initial number of emails you’ll send and their frequency (e.g., once every two days).
- Begin to fill in the slots with general email topics without worrying about creating a killer headline yet — just a rough idea will do. You should think linearly about the reader’s journey as they move through the emails.
- Refine your topics and frequency, relating back to your goals and strategy as needed.
At this point, you’ll have what is essentially an outline for your autoresponder email campaign. The final step is to write the actual content for each email.
4. Make sure your content is optimized for conversions.
Of course, planning is all for nought unless your content can draw visitors in and convert them. In an email marketing context, we’re simply talking about successfully engaging and encouraging the reader to make a sale.
By offering personable writing, you can potentially build a loyal, dedicated customer base who will be more willing to open their wallets. What’s more, awesome content will provide you with an air of professionalism and authority.
All these elements contribute to the real aim of any email marketing campaign: increasing your click-through rates and sales revenue. It’s a critical step to get right.
Fortunately, it doesn’t have to be overwhelming. Just focus on these key aspects when crafting your email copy:
- Ensure your subject lines are optimized.
- Don’t over-promote your products.
- Optimize your delivery times.
- Make sure your design is mobile-friendly.
Clear yet concise copy focused on your reader’s needs will likely be enough to meet your goals, so use your words wisely.
Critics have been touting the demise of email marketing for years now, but nothing could be further from the truth. In fact, automation is an ideal way to connect with (and sell to) all manner of customers.
With that in mind, let’s recap our tips for a successful autoresponder email campaign:
- Choose a suitable platform.
- Narrow in on your goals and strategy from the start.
- Plan out your autoresponder emails.
- Write quality content in order to maximize conversions.
Your standout campaign is right around the corner. A killer email marketing autoresponder campaign could result in an increase in profits, so don’t hesitate to hit the send button.
Also published on Medium.