.LONDON: What the new domain means for UK businesses

A place to park your Tardis

It’s here! We recently saw the much-anticipated launch of the .LONDON generic top-level domain (gTLD). For the first time ever, individuals and businesses across the UK can register for a domain name unique to the UK’s capital. Small- and medium-sized businesses, which London Mayor Boris Johnson described as the “the lifeblood of London’s economy,” now have the opportunity to associate themselves directly with one of the world’s most dynamic cities.

.LONDON gives businesses the opportunity to align themselves with Brand London, a symbol of strength and innovation the world over.

London 2012 and the Royal Wedding helped to cement London’s watertight reputation for excellence. London is emerging as one of the most vibrant high-tech cities worldwide, home to hundreds of new start-ups and innovative companies.

Benefits of a .LONDON Domain Name

In an increasingly digital age, it is essential that businesses build a digital identity to complement their offline presence. You might be surprised to hear that more than a third of UK SMEs still do not have a website, and just one-third sell goods and services online.

Here’s how a .LONDON domain can help businesses be more successful:

  • Ÿ Establish a geographical connection with the revered capital city
  • Ÿ Instantly show consumers where a business is located, indicating whether its products or services are relevant to them
  • Ÿ Increase interest and customer loyalty among consumers searching for goods and services in the city

The .LONDON domain extension is the perfect means for SMEs to start carving out their online profile—in a world where consumers expect every business to have an online portal. Applying for the regional domain could be the first step to building a strong digital identity. It’s go time.

Click here to check out the .LONDON registry’s website.

Stefano Maruzzi
Based in London, Stefano is leading GoDaddy’s expansion across EMEA as GoDaddy's VP of EMEA. He has an extensive background of building and leading global teams in technology and media organizations. A professional journalist and book author, Stefano is passionate about technology and innovation.