An illustration of a person shopping online on a large tablet. The screen displays an image of a dress with a striped awning, resembling a shop facade. The shopper, wearing a cap, grey shirt, blue pants, and white sneakers, carries a shoulder bag and appears to be touching the screen, possibly making a selection. There's a potted plant with green leaves to the right, suggesting a comfortable, casual shopping environment.

How to start an online business

21 min read
Art Martori

If you want to step out of the corporate office, stop commuting, work independently of location and become your own boss, you may want to start an online business. If you are ready to take the plunge, peep this post to learn how to start an online business.

Ready to dig in? You can do this!

Dog Looking At Food In A Bowl

Related: Check out our guide on how to start a small business.

Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation. 

Research online business ideas

To make your online business succeed, you need to make money. So, the first step in starting your business is deciding how you will generate revenue. When it comes to online business ideas, you have a few options.

Choose a niche that works

The best product ideas are often born from hobbies and passions, where you discover an opportunity in a niche that no one is serving.

For example, pet products are always popular in the ecommerce sphere, but competition can be high. But if you choose a niche like organic pet products, there’s less sellers offering similar products and a greater opportunity to refine your catalog.

Search for keywords or phrases that your target market will likely use to find your niche product or service, and note if the market is saturated.

If that is the case, it could cost you extra money and time to stand out in an already crowded marketplace. Sometimes, it’s better to start small in an underserved market.

Check the online competition

Once you have positive product feedback, research your competition and gain market insight online.

Start by searching for and visiting popular product review sites, where you can find lists of top websites for specific categories, compiled by experts. Read what the experts like and visit the websites to see how they do it. Additionally, look at customer reviews to learn what people like and dislike about them.

Check the online competition

Likewise, go on social media to see what people are saying. Do people complain about them, or do most of their customers sing their praises? This exercise will give you an idea of how much brand loyalty the competition has. Also, see if those brands respond to customer questions and complaints, and list what the common issues might be.

Subscribing to your competitors’ email lists is another effective way to analyze how they are talking to your target audience. Make note of their pricing and promotional strategies, which we’ll detail later in this post.

Research keywords and difficulty

Use a keyword planning tool such as Moz, Semrush or the Google keyword planner tool. These will show you search volumes for a particular keyword, as well as how much competition there is when it comes to ranking for it.

As you research keywords, it’s important to strike a balance between search volume and competition — there’s not much benefit in targeting a keyword nobody searches, yet it’s best to avoid high-competition terms.

Check the SERPs

When you start getting your head around the keywords you want to target, plug some of them into a search engine and check the results. Note who’s at the top of the page — they must be doing something right, so pay a visit to their websites and ask yourself some of these questions:

  • How are they incorporating keywords into the website text?
  • How does the language they use establish their brand?
  • Are there any design elements that jump out?
  • What other things make this website special?

While you should never copy a competitor’s website, there’s nothing wrong with getting inspiration from it. Jot down notes that you can refer to as you continue to start an online business.

Choose a business name

The business name you choose is very important, not just from a branding point of view, but considering you will essentially become an online seller you need to make sure you can register a domain name with the name you have in mind, legally register it in your state and create social media handles with it.   

Also, make sure you’re not infringing on any trademarks, for instance, if you can’t find an available domain name it means someone else thought about that particular name before you and may have registered it as a trademark as well. 

It doesn’t always mean that you can’t use that name, there are other extensions available, besides the traditional .com, if you’re dead set on a particular business name try out a different extension.

Create a business plan

create business plan

A business plan can be like a roadmap that guides your business from starting to succeeding. And if you’re planning to apply for a loan or attract investors, a solid business plan is evidence that you’re a safe bet. At a minimum, your business plan should include these sections:

  • Executive summary — Be brief in describing, from a high level, what your business will do or sell.
  • Organization and management — Introduce key members of your team, and how their skills and experience will help you succeed.
  • Service or product line — Describe your offering, how it works, and why there’s a demand out there for it.
  • Marketing and sales — Explain how you’ll get your product or service in front of the largest possible audience.
  • Funding request — If you’re seeking external funding, specify your needs and what the funding will support.
  • Financial projections — State how much revenue you expect to generate. This can strengthen your case for funding.
  • Appendix — If you have reference materials, technical specs or certifications, include them here.

Ready to start planning? Check this post on how to write a business plan (step-by-step) for more info.

Related: Check this article on free business plan template ideas.

Consider funding options

Unless you have that rich uncle everyone dreams about, you’ll need to secure funding before you successfully start an online business. There are a few routes you could take here:

  • Secure a loan — If your business idea is compelling and you have a rock-solid business plan, you might persuade a financial institution to front you the startup funds. Just be sure to understand any interest and potential penalties.
  • Attract investors — Investors also could show interest if you have a great idea and business plan to put in front of them. However, you might need to relinquish some control of your venture to accommodate them.
  • Bootstrap it — This would be the most direct route. If you have savings, investments or other assets, using them to bootstrap your idea gives you total control. But you need to consider the ramifications if your business idea falls through.

Choose a business structure

Separate yourself from the business by setting up a C-Corp or LLC status that limits your personal liability for the company. This protects you and makes you appear more professional to customers and clients. Here are three structures to consider:

  • Sole proprietorship — The business is nor incorporated, with a single person designated as the owner.
  • Partnership — Two or more people are designated owners, contributing toward expenses and sharing profits.
  • LLC — With a limited liability corporation, definitions can vary by region, but essentially the business exists without owners, offering legal and tax protection.

Related: Check out our guide on how to get an LLC.

Separating your personal and professional finances will make it easier for you to file your taxes and keep an eye on your financial situation.

Once you establish your business as a separate entity, you can get a tax ID number for the business, allowing you to better manage your taxes and open a business bank account.

Editor's Note: Find more info on business structures in How to Register a Business.

Check laws for online businesses

Law Firm Web Design Stock One

Here, you might need to source some professional advice or at least do some comprehensive research. Don’t start an online business only to discover there’s a law that creates a conflict leaving you dead in the water.

There’s likely a local government agency — such as a Department of Revenue — that could provide a checklist of applicable laws.

For example, in some regions there are very strict laws that apply to marketing to individuals online. And if you’re setting up an online store, it’s crucial to understand all the regulations that cover privacy and data protection.

Obtain permits and licenses

At the very least, you’ll likely need a license issued by your regional authority to start an online business. And if you specialize in a particular product or service, there might be additional permits or licenses you need to secure.

For example, a barber or stylist would need a license from their local cosmetological authority. And many home services require specific licenses or permits, for example, to excavate or operate heavy machinery.

Build your website or online store

Person working at computer while referencing a notepad

Once you decide on a business model, you need to choose the best place to build your business online. How you make money online will dictate which platform you should build your business on. Choosing where to build an online business is just as important as learning how to start an online business.

Whether you plan to create a website or use an online store builder to get online, be sure to evaluate all your options, taking cost and complexity into consideration.

Register a domain name

register a domain for your online business

When choosing your ecommerce business name, consider something that is short, memorable, and marketable. A thorough search for a domain name can also help you find the right name for your ecommerce store.

The cost for a domain name can range anywhere from $2 to $20, but there can be hidden costs. Review this guide on how much a domain name cost for more details on what to include in your budget. 

You might also consider using .shop or .store for general ecommerce, or get more specific with .jewelry, .clothing, .coffee and more. 

Editor's Note: Check out GoDaddy Airo, our AI-powered website solution, that can bring your idea to life online in just a few minutes. Airo guides you effortlessly through a domain search, website creation, social media promotion, and more.

Target your main keywords

Do some research to discover what select words and phrases people use to search for your type of business. Sprinkle these keywords throughout the content on your website and create pages that focus on your target keyword. These might represent services — such as “lawn care” — or products if you’re operating an online store. Here it helps to check what the competition is doing to perform well in search results.

Create content that ranks and sells

Whether it’s a shareable infographic, entertaining how-to video, or blog post about why spending time in your online store is more fun than watching a favorite TV show, make content that people can’t find anywhere else.

This is the kind of stuff people will want to link to from their own websites and social profiles (remember backlinks?). Make sure they find that amazing content by optimizing it for search engines.

When it comes to content that ranks and sells, there are a couple of main elements to consider: SEO and compelling product listings.

Search engine optimization (SEO): the process of refining a website to get higher search engine rankings and organic visitors to your site, without paying for search engine placement.

Unlike paid listings — advertisements that display in sponsored areas — organic search results are “free” and based on, among other things, the site’s content and how closely it matches the keywords being searched.

After you (or your website guru) do the website backend stuff needed to attract the attention of the search engine bots (like connecting the site to Google Search Console), search engines know that your site exists. They scan it, index the information, and analyze the website’s content to determine how and where your website’s content should display on search engine results pages (SERPs).

Compelling product descriptions that sell

Details can make or break a sales transaction. Since you don’t have a sales clerk to answer your customer questions on a website, start by thinking of all the questions they might ask that person in-store.

For example, what fabrics is a sweater made of? Is it organic and earth-friendly? Was it made locally? What other items might pair well with it?

Your descriptions should be as detailed as possible. However, being honest and upfront about it helps to build trust with customers.

Set up payment providers for ecommerce

The key to closing an online sale is to provide an intuitive and seamless checkout and payment experience.

Some platforms offer built-in checkout and payment processing tools. For example, GoDaddy’s Online Store enables you to securely accept all major credit cards, PayPal and Apple Pay — but not all service providers do. GoDaddy Payments helps you accept payments online and with our POS system you can also take payments in person.

When evaluating options, you’ll need to consider:

  • Does the platform’s merchant account accept all currencies and offer SSL certificates?
  • What forms of payment can you accept through your account? Credit cards, personal checks, wire transfers, or money orders?
  • How about PayPal or Stripe?
  • Does your platform offer a payment gateway to verify, approve, and process charges in real time?
  • Does it integrate with your website’s existing platform?
  • Do other merchants like or complain about the platform’s checkout and payment experience?

Review all your options and ask the platform provider about the associated transaction rates and processing fees. For example, GoDaddy Payments offers the lowest transaction fees compared to other leading providers.

Editor's note: Need help finding the best payment processors on the market? We've got you covered.

Source products

If you’re planning to start an online business to sell products, having a reliable source will be essential. There are a few ways to consider locking this down:

  • Find a supplier — A reliable manufacturer or wholesaler can keep you supplied, but inventory control (too much vs. not enough) can present a serious challenge, as can storage and transportation.
  • Set up dropshipping — As mentioned earlier, dropshipping lets you sell while your supplier fulfills the orders. This might require specific technology to manage the supply chain once you get things moving.
  • Supply it yourself — This option gives you the most control, but you need to think about your workforce. Doing everything yourself could be rewarding, until you find yourself scrambling to keep up with demand.

Build a brand

Even if you hire a pro to build your site for you, you’ll need to make (or at least approve) decisions about the look of the site — its design. Here are a few design fundamentals you’ll want to consider:

Logo. If you don’t have a logo or would like a new one, try our logo maker, where you can make a new logo in a matter of minutes. Once you have it, think about how you want to incorporate your company logo into your website’s design.

Learn how to create a logo for your business with our guide.

Colors. For brand harmony, it’s important to choose the right color palette for your website. Do you own a creative company? Perhaps vibrant colors like hot pink and tangerine speak to your brand. If you’re in the professional services industry, more subtle hues such as charcoal and blue might be more appropriate.

Think about the feelings colors evoke for you and match them with how you want your customers to feel when they visit your website.

Fonts. Think about the fonts that might best represent your particular business — from bold, linear styles to more delicate, feminine fonts.

Layouts and more. Consider the amount of “whitespace” (space between elements) in your design. A lot of whitespace can denote clarity or simplicity, while having very little of it can make your site look active or intense. Other elements, like background colors, gradients, and the “texture” of your overall design, can contribute to your online impression.

By putting a little thought into these basic design elements, you’ll make big strides in telling your story, building your brand, and framing your products and services in the best possible light on the web.

Related content: How to Make a Logo

Market and grow

market and grow your online business

Once you have a product or service to sell, a place to sell it and the peace of mind that you are operating legally and strategically, it’s time to get some customers and get to work. Tell family and friends, market yourself and seek out potential clients and customers.

Here are the main ways to market your online business:

  • Organic search — Learn the basics of SEO and get your content to rank higher.
  • Paid search — Discover and bid on keywords to display your ads in related searches.
  • Social media — Build a following and promote your online business on social media.
  • Email marketing — Curate subscriber lists and develop email marketing campaigns.
  • Online reviews — Monitor review sites and work to ensure you hold a high rating.
  • Word of mouth — Network in person to build awareness of your online business.

The perk of having an online business is that you can take your work with you just about anywhere. But one of the best perks is that your online business is accessible to a massive audience of potential customers.

Not sure which platform to use to start your own online store? We've compared different ecommerce platforms to help you choose the best ecommerce website builder for your business needs

So, set up shop and get to work on building, marketing and growing your online business.

Related: Check out our guide and discover how much does it cost to start an online business.

When you start an online business, the options are vast. You have the opportunity to do something that matches your passions and skillset — or explore new possibilities. Here are a few popular ideas to get you thinking.

Sell products online

stack of pink shipping packages

Over the past few years, people have grown more comfortable shopping from their couches, which means there’s never been a better time to start an online store or add ecommerce functionality to your website. It’s never been easier for small businesses to get into the ecommerce game, either. And there are plenty of small business ideas available too.

If you’re an ecommerce noob, however, you may need help learning how to sell online - selecting the right products and platforms to sell online, learning how to build and launch your ecommerce site, finding your target customers, and closing the deal. We’ve gathered all the information and tools you’ll need to easily launch your online store and list your products on all marketplaces, both quickly and effectively.

Try dropshipping

Many first-time ecommerce entrepreneurs start their careers with no physical inventory. Through a process called dropshipping, you can act as a wholesaler of products that you curate on your site, then purchase directly from the manufacturer to ship to your customers. You can easily create a dropshipping website with WooCommerce.

Sell courses

Online courses that you create yourself or sell on behalf of others. Like digital products, online courses can be set to automatically deliver to customers upon purchase.

Start a blog and become an affiliate

Affiliate products that you sell on behalf of another business. When selling affiliate products, you usually don’t have to store or ship products. The merchant deals with delivery, and you simply receive a commission for helping sell their product.

Create a SaaS product

Software as a service (SaaS) is an offering that falls somewhere between a product and a service. If you develop software — say, like a scheduling app for small business — you can have customers sign up and pay a recurring fee to use the tech you developed. For this type of product, a platform with membership functionality helps a lot.

Offer services

You can start an online business based on selling consulting and freelancing services that are completed online or over the phone. When you sell services online, you can find customers and make sales on your own. Or you can sign up for sites that manage the process and allow you to connect with clients through their platform.


What kind of business can I start online?

While the limit is your imagination, in this post we’ve covered some of the more popular types of business to start online:

  • Ecommerce store — Set up an online store and process sales through your website.
  • Dropshipping — Have a third-party supplier fulfill the orders you generate online.
  • Online courses — Charge people to access learning material you post online.
  • Affiliate marketer — Build a following and sell another business’ products to visitors.
  • Create a SaaS product — Develop software and charge a fee for access to it.
  • Offer services — Services such as counseling or teaching can be delivered online.

How do I start an online business with no money?

Starting an online business with no money can be a challenging task, but it is possible with the right approach and mindset. Here are some steps you can take to get started:

  • Build a website — Use a free website builder to create a professional-looking website for your business.
  • Use social media — Take advantage of social media to promote your business and reach potential customers. Have a look at our guide on how to create a Facebook Business page for extra help, and our guide on how to use TikTok for business.
  • Network — Connect with other entrepreneurs and professionals in your industry through online forums, groups, and events.

Starting an online business takes time, effort, and persistence. Stay committed to your goals and remain flexible in your approach as you adapt to new challenges and opportunities.

What kind of online business is most profitable?

The most profitable one depends on various factors such as the target audience, the niche, and the business model. Here are some examples of profitable online businesses:

  • Ecommerce — You can create your own online store or sell your products on marketplaces like Amazon, Etsy, and eBay.
  • Online education — Platforms like Udemy, Skillshare, and Coursera allow instructors to create and sell courses.
  • Affiliate marketing — Many bloggers and content creators use affiliate marketing as their primary source of income.
  • Digital marketing — Provide digital marketing services like search engine optimization (SEO), social media marketing, and email marketing.
  • Software as a service (SaaS) — Examples of successful SaaS companies include Dropbox, Slack, and Zoom.

It's important to note that the profitability of an online business depends on various factors such as the quality of the product or service, the target audience, and the marketing strategy.

Which online business is best for beginners?

There are many online businesses that are suitable for beginners, depending on their interests, skills, and resources. Here are some ideas:

  • Dropshipping — Set up an online store and sell products without holding inventory. A third-party supplier ships the products directly to your customers.
  • Affiliate marketing — Promote products or services on your website or social media platform and earn a commission on each sale made through your referral link.
  • Blogging — Start a blog and create content around it. Once you have built up an audience, you can monetize your blog through ads, sponsorships, or affiliate marketing.
  • Online courses — Create an online course and sell it to people who want to learn the same skill. You can use platforms like Udemy or Teachable to host your courses.
  • Social media management — Offer your services to small businesses or individuals who need help with their social media presence.

Ultimately, the best online business for beginners is one that aligns with their skills, interests, and goals. It's important to do your research, understand the market, and be willing to put in the time and effort required to succeed.

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