You’ve registered a domain name. Now what?

Put it to work

UPDATED: APRIL 25, 2017

You racked your brain to come up with just the right name for your business online. Your domain name — a name that perfectly represents who you are and what you’ve got to offer. Maybe you nabbed a .com or went with one of the new domain extensions — like .guru or .photography or .nyc — to name your online presence. So, what’s next?

Want to register another domain name? Here’s your chance:

If you have registered a domain name, you probably have some idea of what you want to achieve, but you might not know where to start. Follow along as I break down a few options that might make sense for you and your business. (I’ll bet more than one will fit the bill.)

You’ve registered a domain. Here are 4 ways to use it

    1. Use your domain for a custom email address.

    2. Create a website that’s attached to your domain.

    3. Get an online store that’s attached to your domain.

    4. Sell your domain name.

Let’s look more closely at each option.

Use your domain for a custom email address.

You’re a professional, so why are you still using that personal Gmail, Hotmail, Yahoo, MSN (you get the picture) email address you created 10 years ago?

If the email you’re using to communicate with customers isn’t branding your business, then it’s time you kick that free email to the curb and set up a custom email using the domain you just purchased.

GoDaddy Builds Trust Email Infographic

If you register a domain like bacheloretteparties.vegas, you can set up a personalized email address such as YourName@bacheloretteparties.vegas. That’s so much better than YourFirstandLastName_1975@gmail.com, right? You can put that custom email address on your business cards, the side of your party bus, everywhere you promote your business.

Create a website that’s attached to your domain.

Chances are, you had a website in mind when you set out to secure a domain name. Your domain name is the heart of your website address. And everyone keeps telling you that you need a website for your business.

The center of gravity for an online presence, a website gives you a branded, dedicated space to share your contact information, a rundown of your services, a snapshot of what your business is all about, a portfolio of your amazing work, kick-ass customer reviews and links to your social media accounts.

And did I mention it’s perfect for businesses that want to expand their reach and attract NEW customers?

But understanding the benefits of having a website for your business and actually creating one are two very different things. I know, it’s scary.

You’ve basically got three options:

1. Hire a professional website designer. This option will cost you more but require less of your time. In most cases, you’ll need to supply the content for your website — including text and images — but a designer can put it all together to give you a beautiful, highly functional website. If you choose to go this route, here are some handy tips to help you hire the right web pro.

2. Do it yourself with a content management system (CMS). If you’ve got some skill, you can build a site using a popular CMS like WordPress. Want to build a WordPress site but don’t feel like handling all the technical stuff on your own? You might want to check out our easier way to get started with WordPress.

3. Do it yourself with a template-based site builder. You don’t need any design experience to build a lovely site via the affordable DIY solutions available, including our very own GoCentral website builder. Choose your industry, customize it, and hit “publish.” Your website is live.

Pro tip: Did you know that you can upgrade the free domain that comes with GoCentral to a custom domain for enhanced branding potential? Here’s how to change your domain.

Get an online store that’s attached to your domain.

With a custom eCommerce site, you can sell your products, track your orders, collect payments, and manage your inventory all in one place. You’re looking at basically the same options for creating an online store — hire a pro or do it yourself with an easy-to-use online store builder (like GoDaddy Online Store) or an eCommerce plugin for WordPress and the like. We like WooCommerce.

Sell your domain name.

Stuff happens. Maybe inspiration struck at 3 a.m., when an amazing new domain name woke you from a dead sleep. And that other domain you already registered? It can still help you out. Someone, somewhere, might be willing to pay for that domain name. You can get it in front of interested buyers via domain aftermarket sites that only take a small percentage of the sale.

Your domain name is no use just sitting in your account collecting dust — so take it out for a spin and see what wonders it can do! You’ll be amazed. Ready? Go forth and put your domain name to work for your business!


Also published on Medium.

Image by: Yug_and_her via Compfight cc