doctor checking child's throat with tongue depressor

New health domains help you build a healthy business online

4 min read
Maxym Martineau

You know what it takes to be a true caregiver. For you, nothing is more gratifying than seeing a smiling patient after a successful day at the office. You’ve put in long hours and poured your own blood, sweat and tears into the well-being of your patients. You’ve fixed your fair share of cavities, administered life-saving medication, corrected a lazy eye, and even performed a triple-bypass surgery. And that was just your average Tuesday.

You’re a contributing member of the healthcare community, and the world is better because of it. You’ve sacrificed a lot all so you can take care of people like us — and we appreciate that. We might drive you a little nuts with all of our Internet-induced self-diagnosing, but we know you’re the expert — and we want everyone else to know it, too.

Pick your office

Whether you’re a doctor or a dentist, if you offer acupuncture, outpatient surgery or physical rehab, you need an office where your patients can pay you a visit. But what about online? These days, it’s critical to have a virtual office — a website — where potential patients can check out your services, make appointments, fill out paperwork, etc. They expect it. And you want to keep a healthy flow of incoming patients.

The new health domains make it easier to get a short and memorable website name that spells out what you represent.

With a website name that ends with one of the new health domains — including .care, .clinic, .dental, .dentist, .healthcare, .rehab, .surgery and .vision — the kind of care you’ve got to offer will be obvious at a glance. A specialized domain name just for caregivers will help your health-related enterprise stand out online. It’ll be easier for people searching for health services online to identify your particular affiliation. One look at the address bar will tell them what type of caregiver you are — and that’s a shot of good medicine for your practice.

Get specific

There’s a good chance that someone looking for a new dentist, chiropractor or other healthcare provider will turn first to the Internet. A website address with a industry-specific domain extension is like a virtual business sign for your offline practice.

A website name like or makes it clear that you’re in the business of teeth. Heart surgeon in Helena? Give your practice a stronger heartbeat with an easily recognizable website name such as Showcase your precision with a name like Have a community medical facility? Then a website address that ends with .clinic is a great way to showcase the healthcare services you offer at your physical location.

While Google doesn’t currently index these new extensions higher than the already known ones, like .com, .net and .org, that doesn’t mean it won’t happen in the future. Search engines aim to produce the most relevant results, and if they notice these new extensions trending and appearing more often in the search rankings, chances are, they’ll use them.

Show me the charts

You’re all about precision. You know the value of taking care of your patients the right way, the first time. Before you make any decision, you consult your medical charts and act accordingly. So why wouldn’t you want that type of precision when it comes to naming your website? Selecting a domain extension that reflects your corner of the healthcare industry is the very definition of accuracy. Even if you’ve already got a website ending in .com, .net or .org, consider adding a health-related domain that redirects to your main site to get greater visibility, more traffic, and, ultimately, more patients coming through your doors.

As crowded as the Internet has become, it isn’t always simple to secure your ideal website name. But because these health domain extensions are so new to the market, you now have an excellent chance to get a name that’s short and specific — so typing it into a web browser won’t give your patients a hand cramp!

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