Free stuff to give clients: An ecommerce promo calendar for their site

5 min read
Art Martori

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and marketing is a high-ranking item, whether that by email or other channels like social.

Add a little more value to your services by giving clients this ecommerce promo calendar for the site you just completed (or use it as a reason to check back in with them). This U.S.-based calendar includes key dates for each month of 2021, as well as recommended start dates for the campaigns.

Encourage your clients to kick off their own campaigns with the email template provided below, and then reference the ecommerce promo calendar or upload it to their email platform.

The email template

To begin campaigns, your clients can send out this email template ahead of our 2021 key dates. It’s basic enough to be used as-is, but a little modification could go a long way. They just need to load it and schedule the email for the Start Promo date on our calendar.


We’re really excited for the big day.

So excited that we couldn’t wait to give you a heads-up about the great deals we’re offering to celebrate.

Head on over — soon — to check out our tremendous shopping experience.

See you there!

The ecommerce promo calendar

We identified dates in 2021 that would generate the most hype and positive sentiment. The ecommerce promo calendar includes a recommended date to send the first email, as well as the holiday and day of the week where it falls.

We also added a subject line for each campaign that your client can copy/paste into messages. Of course, change anything to suit your needs.

Ideally, they can upload the spreadsheet into their calendar app — you can download or copy the ecommerce promo calendar from this Google Doc — but here’s the HTML, just in case.

HolidayWeekdayDateStart PromoSubject Line
Grammy AwardsThursdayJan. 21Jan. 14These Grammy deals are like sweet music
FIFA World Cup (Start)MondayFeb. 1Jan. 11GOOOL!!! Score World Cup Savings
Super Bowl LIVSundayFeb. 7Jan. 1These Super Bowl deals deserve an end-zone dance
Valentine's DaySundayFeb. 14Jan. 17Don't forget Valentine's Day Feb.14 - Shop Now!
President's DayMondayFeb. 15Feb. 8Vote for savings this President's Day!
Mardis Gras (New Orleans)TuesdayFeb. 16Feb. 1These Mardis Gras deals will have you dancing for joy
Golden GlobesSundayFeb. 28Feb. 14Watch the Golden Globes in style with these great savings
Daylight Saving (Start)SundayMarch 14March 1Get an early start on these Daylight Savings deals
St. Patrick's DayWednesdayMarch 17March 1Save some serious green this St. Patrick's Day
April Fool's dayThursdayApril 1April 1We've got April Fool's deals (no, seriously!)
EasterSundayApril 4March 14Start hunting for Easter deals right now
Tax DayThursdayApril 15March 1Taxes have you hurting? Start saving now!
Earth DayThursdayApril 22April 8Love the planet this Earth Day (but love saving more)
Academy AwardsSundayApril 25April 11These deals deserve an Oscar nod
Kentucky DerbySaturdayMay 1April 17And they're off! Great deals for the Kentucky Derby
Cinco de MayoWednesdayMay 5May 1These Cinco de Mayo deals are revolutionary
Mother's DaySundayMay 9April 25Get a head start on saving this Mother's Day
Indianapolis 500SundayMay 30May 16Shoppers, start your motors - Indy 500 deals are GO
Memorial DayMondayMay 31May 17Find great savings this Memorial Day
Stanley Cup Finals (Start)TuesdayJune 1May 18You won't have to fight for our Stanley Cup deals
NBA Finals (Start)TuesdayJune 1May 18Drop less dimes with our NBA Finals deals
Father's DaySundayJune 20June 1Skip the mug this year. Check out our Father's Day deals
Independence DaySundayJuly 4June 4Check out our crackling 4th of July deals
Summer Olympics (Start)FridayJuly 23July 1Get gold-medal deals for the Summer Olympics
Back to School (Start)SundayAug 1July 1Learn to save big with our back-to-school deals
Labor DayMondaySept. 6Aug. 23Give yourself a break with these Labor Day savings
HalloweenSundayOct. 31Oct. 1BOO!!! Get supernatural savings this Halloween
Daylight Saving (End)SundayNov. 7Nov. 1Set your watch for these Daylight Saving deals
Veteran's DayThursdayNov. 11Nov. 1Find great savings this Veteran's Day
ThanksgivingThursdayNov. 25Nov. 1Gobble up our great deals this Thanksgiving
Black FridayFridayNov. 26Nov. 1Get a head start on our Black Friday deals
Cyber MondayMondayNov. 29Nov. 1Get a head start on our Cyber Monday deals
Christmas DaySaturdayDec. 25Dec. 1Tis the season - to save BIG this Christmas
Kwanzaa (Start)SundayDec. 26Dec. 1Celebrate your Kwanzaa with our great deals
New Year's EveFridayDec. 31Dec. 27Pop the cork on our NYE 2021 deals

Get more free resources from GoDaddy Pro

This ecommerce promo calendar is just one of the resources delivered by GoDaddy Pro. If you haven’t signed up already, you should today — it’s absolutely free and built from the ground up to help you all your endeavors.

You’ll be able to manage all your clients from one interface, with a single sign on. Add the hosting credentials for every site you manage, and then save hours each week handling routine tasks like maintenance and security.

You can also count on a steady stream of free resources like this one, as well as the GoDaddy Pro Community, a place for exchanging advice and ideas with other professionals. If you feel like our ecommerce promo calendar needs additional dates, please just start a thread to let us know.

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