Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and marketing is a high-ranking item, whether that by email or other channels like social.
Add a little more value to your services by giving clients this ecommerce promo calendar for the site you just completed (or use it as a reason to check back in with them). This U.S.-based calendar includes key dates for each month of 2021, as well as recommended start dates for the campaigns.
Encourage your clients to kick off their own campaigns with the email template provided below, and then reference the ecommerce promo calendar or upload it to their email platform.
The email template
To begin campaigns, your clients can send out this email template ahead of our 2021 key dates. It’s basic enough to be used as-is, but a little modification could go a long way. They just need to load it and schedule the email for the Start Promo date on our calendar.
Hi!
We’re really excited for the big day.
So excited that we couldn’t wait to give you a heads-up about the great deals we’re offering to celebrate.
Head on over — soon — to check out our tremendous shopping experience.
See you there!
The ecommerce promo calendar
We identified dates in 2021 that would generate the most hype and positive sentiment. The ecommerce promo calendar includes a recommended date to send the first email, as well as the holiday and day of the week where it falls.
We also added a subject line for each campaign that your client can copy/paste into messages. Of course, change anything to suit your needs.
Ideally, they can upload the spreadsheet into their calendar app — you can download or copy the ecommerce promo calendar from this Google Doc — but here’s the HTML, just in case.
| Holiday | Weekday | Date | Start Promo | Subject Line |
| Grammy Awards | Thursday | Jan. 21 | Jan. 14 | These Grammy deals are like sweet music |
| FIFA World Cup (Start) | Monday | Feb. 1 | Jan. 11 | GOOOL!!! Score World Cup Savings |
| Super Bowl LIV | Sunday | Feb. 7 | Jan. 1 | These Super Bowl deals deserve an end-zone dance |
| Valentine's Day | Sunday | Feb. 14 | Jan. 17 | Don't forget Valentine's Day Feb.14 - Shop Now! |
| President's Day | Monday | Feb. 15 | Feb. 8 | Vote for savings this President's Day! |
| Mardis Gras (New Orleans) | Tuesday | Feb. 16 | Feb. 1 | These Mardis Gras deals will have you dancing for joy |
| Golden Globes | Sunday | Feb. 28 | Feb. 14 | Watch the Golden Globes in style with these great savings |
| Daylight Saving (Start) | Sunday | March 14 | March 1 | Get an early start on these Daylight Savings deals |
| St. Patrick's Day | Wednesday | March 17 | March 1 | Save some serious green this St. Patrick's Day |
| April Fool's day | Thursday | April 1 | April 1 | We've got April Fool's deals (no, seriously!) |
| Easter | Sunday | April 4 | March 14 | Start hunting for Easter deals right now |
| Tax Day | Thursday | April 15 | March 1 | Taxes have you hurting? Start saving now! |
| Earth Day | Thursday | April 22 | April 8 | Love the planet this Earth Day (but love saving more) |
| Academy Awards | Sunday | April 25 | April 11 | These deals deserve an Oscar nod |
| Kentucky Derby | Saturday | May 1 | April 17 | And they're off! Great deals for the Kentucky Derby |
| Cinco de Mayo | Wednesday | May 5 | May 1 | These Cinco de Mayo deals are revolutionary |
| Mother's Day | Sunday | May 9 | April 25 | Get a head start on saving this Mother's Day |
| Indianapolis 500 | Sunday | May 30 | May 16 | Shoppers, start your motors - Indy 500 deals are GO |
| Memorial Day | Monday | May 31 | May 17 | Find great savings this Memorial Day |
| Stanley Cup Finals (Start) | Tuesday | June 1 | May 18 | You won't have to fight for our Stanley Cup deals |
| NBA Finals (Start) | Tuesday | June 1 | May 18 | Drop less dimes with our NBA Finals deals |
| Father's Day | Sunday | June 20 | June 1 | Skip the mug this year. Check out our Father's Day deals |
| Independence Day | Sunday | July 4 | June 4 | Check out our crackling 4th of July deals |
| Summer Olympics (Start) | Friday | July 23 | July 1 | Get gold-medal deals for the Summer Olympics |
| Back to School (Start) | Sunday | Aug 1 | July 1 | Learn to save big with our back-to-school deals |
| Labor Day | Monday | Sept. 6 | Aug. 23 | Give yourself a break with these Labor Day savings |
| Halloween | Sunday | Oct. 31 | Oct. 1 | BOO!!! Get supernatural savings this Halloween |
| Daylight Saving (End) | Sunday | Nov. 7 | Nov. 1 | Set your watch for these Daylight Saving deals |
| Veteran's Day | Thursday | Nov. 11 | Nov. 1 | Find great savings this Veteran's Day |
| Thanksgiving | Thursday | Nov. 25 | Nov. 1 | Gobble up our great deals this Thanksgiving |
| Black Friday | Friday | Nov. 26 | Nov. 1 | Get a head start on our Black Friday deals |
| Cyber Monday | Monday | Nov. 29 | Nov. 1 | Get a head start on our Cyber Monday deals |
| Christmas Day | Saturday | Dec. 25 | Dec. 1 | Tis the season - to save BIG this Christmas |
| Kwanzaa (Start) | Sunday | Dec. 26 | Dec. 1 | Celebrate your Kwanzaa with our great deals |
| New Year's Eve | Friday | Dec. 31 | Dec. 27 | Pop the cork on our NYE 2021 deals |
Get more free resources from GoDaddy Pro
This ecommerce promo calendar is just one of the resources delivered by GoDaddy Pro. If you haven’t signed up already, you should today — it’s absolutely free and built from the ground up to help you all your endeavors.
You’ll be able to manage all your clients from one interface, with a single sign on. Add the hosting credentials for every site you manage, and then save hours each week handling routine tasks like maintenance and security.
You can also count on a steady stream of free resources like this one, as well as the GoDaddy Pro Community, a place for exchanging advice and ideas with other professionals. If you feel like our ecommerce promo calendar needs additional dates, please just start a thread to let us know.
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