Starting a blog can be a great way for businesses to drive more traffic, for freelancers to improve their writing skills, and for entrepreneurs to create a new revenue stream.
Blogging is one of the most popular digital marketing strategies, with 55 percent of marketers saying that content creation for a blog is the top inbound marketing priority.
Our hope is that the resources on this page will make starting a blog a snap. You will find articles, videos and graphics that cover the following topics:
There are many benefits to starting a blog, but before you can publish your first post, you will need to make some important decisions.
Understand the reason you’re blogging
For instance, if you are a small business, you can use blogging to increase your organic rankings for relevant search terms to help generate more customers for your business.
As a result, you might want to add call-to-actions (CTAs) in your posts or in the peripheral areas on the blog to convert the visitors into leads. Done the right way, blogging can be an excellent lead generation machine for your venture.
Naming your blog
Before starting a blog you’ll also need to decide what to name it — and that’s where choosing a great domain name comes into play.
Choosing a blogging platform
Further, you will need to pick a content management system (CMS) on which to build your blog. WordPress, which powers 30 percent of all websites, is the world’s most popular CMS. A plethora of themes and plugins making starting a blog with WordPress a great choice for many business owners.
Designing your blog
As you start digging through the different blog layouts and themes, you’ll need to nail down the brand identity of your blog. This might include the design, color scheme, typeface, logo, and other stylistic decisions.
Filling your blog with awesome content
By this point, you are almost ready to start your blog. However, there is still one huge component of a blog to consider — the content.
It’s important to create a content strategy before you start blogging so that you can build a consistent voice and theme across all your posts.
There is more to a content strategy than simply listing out article ideas and topics. Crafting an effective content strategy includes building an editorial calendar, conducting keyword research, assessing competition, and developing a style guide among other steps.
Not only do you need to be strategic in your approach to creating blog content, but you need to have a plan for publishing. Great bloggers know the days of the week and times in the day that generate the most activity on their blog, and it’s during these peak hours that they publish new articles.
Moreover, they do not simply publish content to their blog. After publishing a post on your blog, you should seed that content using other digital assets such as social media and email marketing.
Starting a blog is easy, but running a successful blog requires hard work and dedication. The resources below can help you set the groundwork for starting a blog, but ultimately, the success or failure of your blog comes down to what you do after you launch it.