The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along, and the landscape shifts.
Right now, TikTok is emerging as one of the most popular and powerful social media platforms on the planet, especially among adults aged 25 to 34. This short-form video platform receives over 750 million unique visits each month and has an ad reach of 1.94 billion.
Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok content marketing is essential.
To help guide you to social media success, we’ll look at a mix of practical TikTok for Business marketing tips and walk you through everything from setting up your business account and optimizing your profile to working with influencers and creating eye-popping ads.
Why is TikTok for Business marketing so important?
As a video-based social media platform, TikTok encourages a huge amount of engagement, and if you produce the right content, you will connect with even more potential customers.
You’ll also encourage more people to invest in your products or services while sticking with your brands in the process.
To put the potential of TikTok into perspective, here are some stats and insights to keep in mind:
- Due to its rising popularity and appeal among younger cohorts, TikTok is now available to download in over 150 countries.
- In July 2025 alone, TikTok was downloaded 39 million times on mobile devices across the globe.
- Videos created on TikTok earn 17 billion average views on a monthly basis.
- As of May 2025, there are about 2.2 billion monthly visits to TikTok.
How to use TikTok to grow your small business
Now that you know why TikTok is good for your business, let’s look at practical ways you can put theory into action.
1. Create a TikTok Business account
To use TikTok for Business, you need to set up the right account. If you’ve already got a personal account, you can make the switch to a business account in a few easy steps. Here’s what to do:
- Download the TikTok app and open it.
- Set up a personal account and set your preferences (ignore this step if you already have a personal account).
- Tap the profile icon in the bottom right-hand corner, then tap the Menu button in the top right-hand corner (look for three horizontal lines) and make the big switch to a TikTok business account before choosing the categories relevant to your business.
2. Optimize your profile
Your TikTok profile is your digital storefront. It’s where people decide whether to follow your business or keep scrolling. Optimizing it helps you make a strong first impression and turn viewers into loyal followers. Here’s how to set it up for success:
Username
Your username is one of the first things people notice on TikTok, and it plays a big role in how easily your audience can find and remember you. A strong username reinforces your brand identity and helps you stand out in searches. Here are a few tips to help you choose the right one:
- Keep it simple. Choose something short, clear, and easy to spell. Avoid extra punctuation or random numbers that make it harder to remember.
- Match your brand. Use the same name across your social channels to maintain consistency and make your brand easy to recognize.
- Include keywords when relevant. If your business name doesn’t explain what you do, add a keyword that gives context, like “studio,” “shop,” or “design.”
- Stay professional. Pick a username that aligns with your brand tone and audience. It should look polished and trustworthy.
- Act fast. Popular usernames go quickly, so claim yours early to secure your brand identity on TikTok.
Profile image and logo
Your profile image is your chance to catch people’s eye when popping up in a relevant search, so make sure it’s slick, clear, and represents your brand.
Using a headshot is a good idea if you have a personal brand and you’re looking to connect with your audience on a personal level. For the best results, make sure your image background is clear and de-cluttered to ensure your face bounces off the screen.
If you want to boost brand awareness, adding a logo to your profile picture will prove effective and will increase your chances of engaging the right people at the right time. In both cases, your imagery should be high-resolution and cropped to fit perfectly.
Tip: Try GoDaddy’s easy-to-use logo maker to create the perfect branding for your TikTok business profile.
TikTok for Business Bio
Your TikTok bio is the perfect opportunity to give users a quick introduction to your brand and what you do that’s different. You only have 80 characters to shine your business in its best light, so treating it as an impactful tagline is the way to go.
There are certain key ingredients that will make your TikTok profile bio stand out:
- Tell potential followers what you do and why they should follow you
- Add a relevant emoji or two to your bio. For example, if you’re a sustainable clothing brand, you might throw a green leaf or tree emoji into the mix
- Put a ‘link in bio’ to direct your audience towards a webpage, landing page, or channel that showcases your services or products
- Add a call-to-action to your bio to tell people how to interact with you or what action to take next
For more help getting your TikTok bio just right, read this guide to effective small business copywriting.
3. Build a TikTok strategy
The next phase of your TikTok for Business operation is building a solid strategy. With the right strategic foundations, you will increase your chances of growing your audience and boosting brand awareness effectively.
Understand the TikTok algorithm
The TikTok algorithm determines which videos appear on each user’s For You page, meaning it shapes what content gets seen and shared. It’s designed to show people videos that match their interests, habits, and engagement patterns.
The more a user interacts with certain types of videos, the more similar content the platform will serve them over time.
Several factors influence how the algorithm ranks videos, including watch time, likes, comments, shares, and how often users rewatch a video. Captions, sounds, and hashtags also help TikTok understand what your video is about, making it easier for the algorithm to show it to the right audience. Even small signals, such as whether someone finishes your video or skips it quickly, play a role in how your content performs.
The key to working with the TikTok algorithm is consistency and engagement. When you post regularly, use relevant hashtags, and create content that encourages interaction, you increase your chances of appearing on more For You pages. Focus on producing authentic, high-quality videos that reflect your brand and keep viewers watching until the end.
Tip: Knowing the ‘TikTok lingo’ (the words and terms people commonly use on the platform) will give your content a greater chance of earning user engagement and getting picked up by the almighty algorithm.
Know your audience
Another key aspect of TikTok for Business marketing is knowing your audience. Much like any other social media or marketing channel, understanding who you’re speaking to and why will ensure your content strikes a chord with the right people at the right time, offering you a consistently solid return on investment (ROI).
The best way to understand your audience is to create buyer personas based on specific segments. Buyer personas are profiles of your ideal TikTok users that include essential details such as aims, pain points, aspirations, age, occupation, and personal interests.
Armed with this information, you can craft original content (more on that in a short while) that will engage, inspire, and entertain your audience while providing viable solutions to their most pressing concerns.
Know your competition
Understanding your audience is essential when using TikTok for Business, but knowing your competition is just as valuable. Watching how other brands in your space show up on TikTok can reveal what works, what doesn’t, and where you can stand out.
Start by identifying your top competitors and taking a close look at their TikTok content, including how their followers engage with it. This can spark ideas for your own videos while helping you spot gaps or weaknesses in their approach that your brand can turn into strengths.
For more guidance on analyzing other brands without copying them, check out this guide to finding inspiration from your competitors to refine your TikTok strategy.
Hop on trends
In addition to spying on the competition, one of the keys to successful TikTok marketing for small businesses is keeping your eyes peeled and your ears to the ground.
We know that you’re busy and don’t have time to scroll through TikTok all day, but when you are on the platform, searching for relevant trends will prove to be an effective use of your time.
To discover trending videos or content in your niche, you’ll need to search for the right hashtags. Like Instagram, hashtags are the lifeblood of TikTok in terms of visibility, and if you tap into the right pocket of the platform, you’ll be able to:
- See what your competitors are producing and saying. You can use this as fuel for the creative fire and find ways to improve on the videos your competitors are publishing.
- Connect with prospective customers by leaving comments, engaging with relevant content, and tapping into conversations.
- Leverage relevant and well-performing hashtags to help promote your original TikTok content and reach the right audience.
To help you on your quest for trending success, here is a list of 100 powerful TikTok hashtags for your consideration and exploration.
4. Create original content
Creating your own funny, inspirational, or compelling TikTok videos is the best way to stand out on this platform.
When it comes to creating original TikTok for Business content, you can be as creative as you wish as long as your video is ten minutes or less.
TikTok for Business video creation top tips
You can mime to famous sound clips, add music or audio sound effects, and apply images or filters. But, to really strike a chord with your audience, you must get your fundamentals right:
- Decide on the key message you want to convey. Remember, you only have a limited amount of time to work with (10 minutes is the max), and the longer your video, the more likely people are to scroll away before it’s over. Work with one strong message or concept to avoid confusion and maximize your impact.
- Don’t self-promote or use “salesy” language. If you do, TikTok users may breeze right past you and never look back. Yes, you are a small business marketing what you have to offer, but the best way to make a mark with your content is to inspire, entertain, or offer genuine value.
- Set your tone from the outset. Before you dream up your concept and hit the record button, you should decide on the tone of your TikTok video. Do you want to be hard-hitting and stoic? Do you want to make people roll on the floor laughing? Do you want to be sarcastic? Or maybe empathetic? Setting your tone from the outset will give your video direction and make it far more engaging as a result.
- If there is a video trend or contest, jump on it and throw your hat in the ring. TikTok is chock-full of trending video challenges and contests. Find one in your niche, create a video with a unique twist, and you will grow your follower base steadily over time. You could even launch a little contest of your own.
- Humans connect with and digest narratives or stories better than anything else. While you only have ten minutes, there’s no reason why you can’t tell an interesting tale with your video in that time. Carve out a clear-cut beginning, middle, and end, and you’ll have the framework for a TikTok video that has serious small-business marketing potential!
Chipotle: a shining example of TikTok marketing
An excellent example of a business hopping on a trending hashtag while having a firm grasp on their brand tone is Chipotle.
To celebrate one year of TikTok, the fast food brand leveraged the hashtag #oneyearofTikTok to promote its quirky yet catchy video across a host of additional social media platforms like Instagram, Twitter, and Facebook.
The clip in question—a piece of content that earned droves of engagement—features tortilla chips cluttered around a bowl of guacamole with Adele’s “Someone Like You” playing over it.
As the sound byte itself features Adele’s audience singing back to her, the video creates the illusion that the chips are singing to the guacamole.
Maximizing the success of your TikTok for Business content
When using TikTok for Business marketing, creating content that people actually want to see is vital. You should work with your buyer personas, competitor research, and trending content searches to find out what people are enjoying the most right now.
When it comes to creating the kind of TikTok content that travels (or maybe even goes viral), there are several avenues you can explore, including:
- How-to videos and tutorials
- Life hack videos
- Behind-the-scenes footage
- Trending news broadcasts (injected with a little humor, if possible)
- Content collaborations with relevant influencers
- Polls and opinion pieces
- Mini three-minute films with a strong narrative
- Trending dances, routines, or challenges
Being consistent with your content is also crucial to maximizing your reach and growing your audience faster. As a general rule of thumb, you should aim to post around one to four times per day to maintain a steady momentum.
Remaining active on the platform will also boost engagement. Regularly responding to comments or feedback, interacting with your followers, and asking questions to inspire new conversations are all effective ways of sparking positive engagement.
To maximize your content’s reach, you should use relevant hashtags wisely. To do so, you should use three to five hashtags, weaving them into your video description naturally. Using one trending or popular hashtag and between two and four slightly more niche hashtags will give your TikTok for Business marketing content a better chance of getting noticed.
5. Dabble in user-generated content
Another effective TikTok marketing tip for small businesses is to tap into user-generated content (UGC).
More than 86% of companies currently employ user-generated content as part of their marketing strategy—and you should, too. Social media fans love interacting with the content of other users, after all. In fact, 6 in 10 consumers believe that UGC is the most authentic form of content marketing and that it’s very important when making purchase decisions.
When it comes to TikTok marketing, one of the best ways to leverage UGC is to share and curate content from users posting videos in your niche. By shining a light on the content of others, you will connect with more people, improve your engagement levels, and build trust with your audience.
Using this simple yet effective TikTok marketing tactic, you can showcase your services and products in a fun, authentic way and increase your revenue.
6. Explore influencer marketing
Influencer marketing is one of the most powerful social media marketing methods. If you team up with TikTok influencers in your niche, you will be able to promote your brand to the people who are most likely to find it valuable.
Big brands such as Calvin Klein, Sony, and FIFA have dipped their toes into influencer marketing campaigns through TikTok, reaching plenty of engaged users of all different demographics, and as the platform continues to grow in popularity, more businesses will follow in their footsteps.
One great example of influencer marketing on the platform comes from TikTok itself.
To promote its addictive bite-sized video-making capabilities, TikTok teamed up with a mix of celebrity influencers for a "15 seconds of fame" meme-athon.
Developed to build awareness and improve platform engagement in its earlier days, TikTok asked celebs like Kris Jenner, Charlie Puth, and Paris Hilton to create short TikTok video memes using the hashtag #memeathon, sharing the content via their respective Twitter profiles to extend the campaign's reach:
The celebrity-based influencer marketing campaign reached 3,173,500 users and earned an engagement rate of 338,500, as well as 26.1 million views for posts with the hashtag #memeathon.
While this was a high-profile influencer marketing campaign, it's a testament to how the right people can help you accelerate your success on the platform. Do your research, find smaller influencers making waves in your industry or niche, and reach out to them.
7. Take advantage of ads
TikTok for Business boasts an ad platform that is pretty easy to navigate and if handled correctly, can offer some serious business-boosting results.
TikTok’s ad revenue is more impressive than Snapchat and Twitter combined—and with a 17.9% reach of all web users aged 18 or over (that’s a lot of people)—taking advantage of paid platform advertising will make a wise marketing investment.
Getting started with TikTok ads
Although you will need a modest advertising budget to begin with, when executed successfully, paid advertising offers an excellent return on investment (ROI) across many social media platforms, and TikTok is no exception.
While TikTok’s paid advertising is still in its early days compared to the likes of Instagram or Facebook, it can still be a viable way to boost your brand awareness and attract shoppers or visitors to your website.
Here’s how to get started:
- Sign up for a TikTok ads account: Visit TikTok’s official advertising platform and create an account for your small business.
- Create your campaign: Set your objective, ad placement type, and target demographics.
- Set a budget: Determine how much you can spend on your campaign.
- Schedule your ads: Choose when to run them for maximum effectiveness.
Best practices for TikTok ads
This official platform how-to guide will help you understand what you need to do to make your TikTok ad as successful as possible. To summarize, here are some TikTok advertising best practices that will help you get ahead of the game:
- Take time to understand the finer details of how to use TikTok for Business
- Use emerging TikTok trends to shape your ad’s themes and stories
- Make sure your ad descriptions are clear, concise, and punchy
- Ensure that your visuals are slick and well-edited
- Create your ads with a catchy hook and inspire action with a clear-cut call-to-action (CTA)
- Add a trending soundtrack or sound byte to give your video ad a wider appeal
- Try a balanced mix of different TikTok ad types
Know your TikTok for Business ad types
Knowing your TikTok ad types will give you plenty of scope for creating compelling content that will attract users to your brand (in their droves). Here are the main types of TikTok ads you can use to your brand-boosting advantage:
- TopView ads: TikTok’s TopView ads are typically displayed to your target users once a day. Users can skip these ads after three seconds and offer a click link format that can help you drive conversions to specific web or landing pages. These ads have a 60-second time limit.
- In-feed ads: These ads are effective because they help you set a clear objective and win people over with snappy five to 16-second video content. These ads are cohesive as they’re served up to users’ feeds based on their personal content interests.
- Brand takeover ads: These high-budget ads cost around $30,000 per day. But, if you’ve got capital, Brand Takeover ads will allow you to dominate a whole TikTok category for a full day with full-screen video content that stands to earn droves of engagement and a very healthy conversion rate.
- Branded effects: A lesser-known form of paid TikTok advertising, branded effects are a powerful promotional tool. Commissioning media effects, including customized logos, stickers, filters, and sound bytes, can bring your TikTok marketing campaigns to life while maximizing your brand awareness in a way that is fun, playful, and memorable.
- Branded hashtags: Using well-placed paid branded hashtags will not only help you optimize your TikTok ads, but they will also give people a glimpse into what your business is all about, building trust and engagement in the process. Adding a branded hashtag or two will optimize your ads for success.
8. Use analytics and other tracking tools
If you want to get analytical, TikTok has its own built-in analytics platform that gives you insight into how your content is performing. TikTok Analytics is visual, making your performance insights easier to understand and taking the guesswork out of your content strategy.
To access TikTok Analytics:
- Tap the profile icon in the bottom right-hand corner of your mobile screen.
- Tap on the three vertical lines located in the top right corner and click Creator Tools.
- Tap on Analytics and view your content engagement stats.
Once on TikTok’s analytics platform, you can drill down into engagement trends, check how many followers you’ve gained over a set timeframe, video views by geographic location, and viewer demographics. With this priceless data-driven info to hand, you will quickly get to grips with the type of content that resonates with your audience the most.
9. Other TikTok Business tips
Finally, we move on to our bonus TikTok for Business marketing tips. In addition to our essential advice, here are savvy ideas that will help you gain an all-important edge on the competition.
- Create a mini-series related to your brand niche
- Try live TikTok broadcasts and content
- Lead with a tone of voice and style that is authentic and true to your brand
- Learn from your mistakes and capitalize on the type of content that performs well
- Use your TikTok Analytics tools to discover the best times to post
Extra tip: Although looking at your personal analytics is an effective way of knowing when your content is likely to perform best, studies suggest that best days to post on TikTok are Tuesday, Thursday, and Friday, while the best times to post on TikTok are around 6 am to 10 am and 7 pm to 11 pm.
Using TikTok for Business FAQs
Should businesses use TikTok?
Yes. Using TikTok for Business marketing should be a core part of your business’s social media strategy. Not only are there countless opportunities to engage your audience with creative video content, but with one billion active users, with the right approach, you can accelerate your growth and boost your brand awareness through the platform.
Is TikTok for Business free?
TikTok for Business accounts are free and offer access to additional creator tools as well as useful stats and engagement analytics. You can set up your TikTok profile from scratch or switch your existing TikTok profile from a regular account to a business account with a few swift taps.
How should a business use TikTok?
Using TikTok for business is a strategic step-by-step process. By taking the right measures and creating consistently head-turning content, you will grow your follower base and boost your brand awareness. For total TikTok for Business success, here are the steps you should take:
- Create a TikTok Business Account
- Optimize your profile
- Build a TikTok strategy
- Create original content
- Dabble in user-generated content
- Get influential
- Take advantage of ads
- Use Analytics and other tracking tools
Should I have a separate TikTok for my business?
If you’d still like to post regular content for your friends, family or personal follower base and grow your business, having two separate accounts is advised. But, if you’re not precious about posting separate personal content, switching to a business account is a good idea because you will already have an engaged follower base you can build upon.
Are TikTok Ads worth it?
Yes, TikTok ads are worth it. As one of the world’s most subscribed and highly engaged platforms, TikTok’s advertising will offer you an excellent return on investment (ROI) if you get your content and targeting efforts right. With a consistent and balanced approach to your ads, you will get plenty of bang for your marketing buck, expanding your brand reach and boosting your profits in the process.
What are the benefits of TikTok for Business?
There are many brand-boosting benefits of using TikTok for Business. In addition to reaching a wider demographic of users, you can also drive more social media conversions and sales. Working with TikTok for Business will also bring your brand to life and give you a fun, interesting outlet for advertising your best products, services, and business USPs.
Final thoughts on TikTok for Business
TikTok gives small businesses the chance to connect with audiences in creative, authentic ways. With the right strategy, you can use the platform to grow awareness, build trust, and drive real engagement. Focus on understanding your audience, optimizing your profile, and creating content that entertains while showcasing your brand’s value.
Success on TikTok doesn’t happen overnight, but consistency and creativity go a long way. Keep testing new ideas, tracking what performs best, and refining your approach as you go. The more you learn from your audience and competitors, the stronger your presence will become.
When you’re ready to turn TikTok engagement into website visits, GoDaddy’s Website Builder makes it easy to create a professional online presence and add a TikTok social media icon to your site. That way, visitors can move seamlessly between your website and your TikTok content.
This post was originally published on January 8, 2024 and was updated on December 17, 2025.
