Customer expectations are creating a competitive and fast-paced landscape for small business owners. Many aren't using current technology tools to help deliver a great customer experience.
Customers are especially picky about online presence, response time and overall professionalism. According to the results of a recent survey sponsored by GoDaddy, customers are nine times more likely to choose a business that uses an email address that matches their website domain name, with more than half of them (65 percent) noting the importance of a modern website for first impressions. Fifty-three percent expect a response from a business within four hours of sending an email, with twenty-five percent of respondents expecting a response within one hour.