Why should you care about WordPress plugins for landing pages? Well, landing pages, aka lead capture pages, are a great way to convert website visitors into leads or paying customers. The goal of a landing page is to create a user experience that is hyper-focused on engaging your website visitors to take an action, such as making a purchase, submitting a lead form, or asking for more information about your product.
The development of successful landing pages is almost an art because it takes time, patience and multiple tests until you finally find a winning landing page that converts at high rates.
A variety of factors take play when creating an awesome landing page, such as copywriting, design, color scheme, and placement of your calls-to-action.
When it comes to picking the right WordPress plugin for landing pages, you need to find a plugin with these essential features:
- a design-builder that lets you quickly design landing pages with little to no coding or design experience
- plenty of options for design variations
- integrations to third-party subscription services and CRMs
- the option to use pre-built templates
With the right landing page tool under your belt, you’ll be on your way to crafting a successful landing page in no time!
10 great WordPress plugins for landing pages
Check out these 10 excellent WordPress plugins for landing pages:
Elementor Page Builder.
PluginOps Page Builder Plugin.
Landing Page Cat.
Ultimate Landing Page by Web-Settler.
With a wide selection of page builders to choose from, you’ve got some choices to make! Let’s learn about each one.
Elementor Page Builder is perhaps one of the most intuitive and easy-to-use landing page builders on WordPress that works with any WordPress theme. It features a “live builder” that allows you to build a landing page by simply dragging elements anywhere on the page without any coding experience.
Elementor has all the essentials you need for a landing page: Call-to-action buttons, testimonials widgets, social icons and instant mobile-friendly designs. To top it off, you can add lead forms that integrate the vast majority of email and CRM services.
PluginOps Page Builder features a simple click-and-drag builder that lets you create templates for your landing pages. These can be very useful, especially when you’re running A/B tests on your landing pages to find out which versions perform the best.
This is a great plugin for quick landing pages for email subscriptions, webinar registrations or lead forms, with a beautiful design that’ll captivate visitors.
Landing Page Cat is a simple yet functional landing page builder for WordPress. This is a plugin for someone that doesn’t want all of the bells and whistles of a click-and-drag builder, but simply wants to set up a landing page within a few minutes. The result of a landing page from this plugin is a very straightforward lead page that simply asks your visitors to take action without giving them too much information. Landing Page Cat allows you to connect your lead form to a number of third-party services like Salesforce, Mad Mimi and Zapier.
Beaver Builder is another great click-and-drag landing page builder for WordPress. For those starting from scratch, Beaver Builder offers a large variety of pre-built templates that can give you a head start on building your landing page. Every aspect can be modified, including photos, headers and titles, color schemes and even buttons.
It’s important to note that built-in contact forms are a Premium feature and may require some extra work to embed third-party contact forms.
Beaver Builder has over half a million active WordPress installs and is regularly updated and supported, so you can rely on an efficient plugin.
Leadpages is a great WordPress plugin landing pages due to its ease of use and more than 150 pre-built templates. These templates are heavily optimized to drive leads to convert on your landing page. The templates can easily be modified using a click-and-drag builder that allows you to make edits without touching a single line of code.
Leadpages integrates directly with Zapier, connecting you to more than 1,000 third-party services, including CRMs and major mail services. Leadpages also gives you the ultimate flexibility to create landing pages on WordPress or their own standalone service.
6. Divi Builder
Divi Builder is a pioneer when it comes to building pages of any sort on WordPress. It’s a tried-and-true plugin that’s used by many WordPress developers to create a large range of websites, landing pages included.
The beauty of Divi is that you can make landing pages as simple or as complex as you’d like without needing to have any coding experience whatsoever.
Divi Builder gives you the option to customize every aspect of your landing page, including CSS and HTML, so you can create a design that’s exactly what you’re looking for.
Need to make sure-fire landing pages that drive sales? OptimizePress does exactly that and more. It has a library of more than 30 templates that are proven to increase landing page conversions. They’re specifically optimized to drive sales right from your landing page. OptimizePress is also a great plugin for membership-based businesses that want to build landing pages to increase site membership registrations.
Related: How to start a membership site
Unbounce is another great software company that specializes in the design and building of excellent landing pages. It’s a standalone platform that publishes your landing page directly to WordPress. Unbounce offers a large library of pre-built templates to give you a starting point, and connects to the vast majority of third-party services, including Zapier.
Unbounce gives you the option to design the mobile and desktop versions of your landing page for ultimate customization.
This service also has a great way to create variants to perform A/B testing. Unbounce is pricey but comes with great chat support and robust features that are perfect for agency use.
Want something simple, clean and straight to the point? Ultimate Landing Page is the plugin for you! This WordPress plugin is very simple, with the majority of the design happening on the WordPress page WYSIWYG editor. You can customize the background colors and images, as well as fonts. You can also set SEO titles and descriptions for your landing page.
This is for the old-school WordPress developer who feels comfortable coding and wants a legacy approach to creating landing pages.
Landingi is a robust WordPress plugin for landing pages that takes advantage of a click-and-drag builder to quickly create and publish landing pages for your business. You can choose from 100+ templates, and customize it to exactly what you need. Leads can be passed off to more than 30 integrations, including email services, CRMs and analytics tracking. Landingi also allows you to customize the design of your landing page for mobile, desktop and tablet devices.
Picking the right WordPress plugin for landing pages
Making the right decision when it comes to choosing a WordPress plugin for landing pages might take some time. Each plugin and service has different features, and some of them cost more than others.
If you’re a small business that’s going to be creating one landing page per year to collect newsletter subscribers, you very likely don’t need something robust and expensive that’s built for agencies.
Paid services like Unbounce are built for agencies or eCommerce businesses that constantly need to create specialized landing pages for campaigns, promotions and events.
Remember, all of these plugins will allow you to do the same thing, but if you’ll be relying on awesome landing pages to take your business to the next level, it’s important to invest in a great service that comes with features like chat support, robust A/B testing features, and continued updates and support.
Having the right WordPress plugin that lets you build and manage these landing pages efficiently will be key in ensuring you’re getting as many online leads as you should be!