When it comes to starting a business, nothing is more important than understanding your identity. Before you start worrying about startup capital, taxes, physical vs. digital storefronts or even products and services, you’ve likely had an epiphany about your business’s name — and that’s key. After all, names define businesses and become the touchpoint for branding purposes. Which is why you need to claim your domain with purpose.
Claim your domain in 6 steps
If you’re ready to make your mark on the internet but not sure where to start with your domain name, we’ve got you covered. Just check out these six steps.
List your business information.
Consider these domain name tips.
Look into different extensions.
Pull it all together.
Register your domain.
Ready to see how each step can help you claim your domain name for your business? Let’s get started.
1. List your business information
Your domain name should be indicative of your business. To start, list out the following information to get a better idea of what you can possibly incorporate in your domain:
- Business industry (e.g., fitness)
- Services (e.g., personal training, gym memberships, etc.)
- Products (e.g., supplements, T-shirts, etc.)
- Geographic location (e.g., San Diego)
- Words that describe your business (e.g., training, weights, etc.)
Now that you’ve got those down, move on to the next section for tips on combining the above information in a way that works with your business.
2. Consider these domain name tips
When it comes to picking a domain for your online venture, you want to make sure to select a name that represents your brand. Guidelines for a good domain include:
- Easy to spell
- Easy to remember
- Contains keywords
- Targets your location
- Specific to your brand
How many boxes can you check off? The easier it is for customers to remember your domain name, the easier it will be for them to find you on the web. For more in-depth tips on choosing a domain name, check out this article.
3. Look into different extensions
In addition to the previous tips, you’ll want to factor in the possibility of using different domain extensions. Domain extensions are the part of a domain name that come at the end of the web address, such as .com, .net, .org and .shop.
With numbers like that, it might be a little difficult to secure a .com that fits the previous requirements. That’s where newer domain extensions come into play. GoDaddy offers hundreds of new domain extensions (with fresh extensions added all the time) across a variety of industries. You could register a short, representative domain name, such as:
Be sure to review what extensions are currently available, and then make a note of your favorites.
4. Pull it all together
Now that you’ve worked through the first key steps toward claiming your domain, it’s time to pull it all together. Combine your relevant business information and the possible domain extensions to come up with some potential domain names. Remember to keep the domain naming tips in mind.
Pro tip: You’ll likely come up with some domains that are already owned, but there’s still a chance you can snag them. Visit GoDaddy Auctions to see what’s available. There are millions of possibilities, so doing a detailed search can help you quickly narrow down and find names that meet your requirements.
Owning a premium domain that’s easy to remember and automatically resonates with your audience is often well worth the price. If it’s not for listed for sale, you can always hire a domain broker and have them negotiate on your behalf.
5. Determine value
Domain names are valuable. People buy and sell domains every day for more than the normal registration price. Another helpful datapoint to check is GoDaddy’s Domain Appraisals tool. It can give you an idea of the potential value of your domain choice.
Why is this important? More valuable domains tend to make very good choices for business names. They fit many of the important factors that help contribute to online success in naming, such as popular usage, memorability and branding.
6. Register your domain
Ready to claim your domain name? Be sure to answer the following questions before clicking “Buy.”
Did you carefully select a registrar for registering your domain?
You’ll want to choose a registrar that offers 24/7 support and competitive pricing options, in addition to ICANN accreditation.
Did you pick more than one domain name?
Registering more than one domain name helps with brand protection, allows for company growth, and helps to identify you with a local market. There are plenty of ways to creatively use extensions for marketing purposes, too. Or, you can make sure all of your domains forward to the same primary website.
Did you add domain privacy?
The WHOIS database lists all sorts of pertinent information — name, address, phone number, email — that anyone can browse. If you’re going to use business information, you’re probably in the clear. If you’re just starting up and using personal information, it might be in your best interest to invest in domain privacy.
If you’re comfortable with your above answers (we recommend that you answer “Yes” at least two times), then you’re ready to register your domain. Head on over to GoDaddy.com to purchase your domain, or give it a shot here:
Now that you’ve registered a domain, you’re ready to tackle the next steps in your online venture.
- Get to work on building a business website.
- Secure a professional email address.
- Look into an email marketing campaign.
- Consider social media marketing.
- Read our comprehensive guide for eCommerce success.
Claiming a domain name is just the beginning. There’s a lot involved with starting an online business, but you’re well on your way. With a domain name that perfectly represents your brand, you’ll make a first impression that lasts.
Also published on Medium.