Driving traffic to your website is key, but converting your website's visitors into leads is how you’ll be successful. Finding out how many people visit your website is important, but until you know who those people are, you can't contact them individually or work to convert them to customers.
By adding some simple features to your site, you can help it become a lead generating machine. Check out the four proven ways that will help you generate leads with your site:
1. Contact form
A contact form is the most basic way to collect your visitors' information. When a visitor fills out your website's contact form, they do it because they have a question, need information, or want you to contact them. It's where they go to connect directly with you.
When creating a contact form, think about the information you need from your visitors. Is a phone number necessary? Do you need their address? People like giving as little information as possible, so when you reduce the amount of information needed, you can increase the number of forms submitted.
2. Social media
Social media sites like Facebook®, Twitter® and LinkedIn® can help generate new leads and are free resources. Just think, when you create social media profiles for your business, you can share exclusive offers and information with your followers. When people "Like" your business's social page, they become members of your business's online community.
The chance of reaching more potential leads increases with each new follower. With social media, word travels fast, and the potential to get a large number of leads is very promising. Take the necessary steps to make it easy for visitors to become followers by adding social media icons or links to your website and other profiles. When you expand your community, you can reach millions!
3. Calls to action
A call to action is a convincing offer that requests an action on the part of your visitors in exchange for something they want. When you create a call to action that is short, simple and compelling, you motivate your visitors to take the action you want.
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Keep in mind, your visitors might not be ready to purchase anything, but they're on your site because they’re interested in your products or services. Your call to action should identify a problem and communicate the benefits of taking action, or offer visitors something they can't turn down. See also Features Every Website Needs.
4. Email marketing campaign
Email marketing helps maintain relationships with existing customers and connect with potential, new customers. With an email marketing campaign, you can:
- Add "subscribe" or "sign up" buttons to your website
- Collect visitor contact information
- Send emails or newsletters using pre-built templates
- Create contact interest groups
- Track email open rates
Email campaigns are completely customizable – you can even create targeted email campaigns by grouping your leads into different email lists based on similar interests. It’s important that you collect information about your visitors when they sign up or subscribe to your mailing list, and by including a few questions, you'll know what kind of information they want. The trick is to not overwhelm your customers’ mailboxes with information they don't care about and risk losing them as a potential customers. Send your subscribers information they want or need so they'll keep coming back for more!